Faqs

Louis Lehot is a leading corporate lawyer specializing in mergers and acquisitions, private equity and venture capital investments, and helping innovative companies go “garage to global.” He works with organizations in an array of industries including technology, healthcare, life sciences, and clean energy. 

Louis provides practical, commercial and strategic legal counsel to private and public companies involved in growth and liquidity events. He works on deals involving venture funding, mergers, acquisitions, spinoffs, strategic investments, and joint ventures. In addition, companies and investors seek Louis out for counsel in forming companies, financing, governing, and buying and selling businesses.

Mergers and acquisitions represent one of the most common and often the most beneficial exit strategies for startups. M&A plays a leading role in integrating innovation into markets over the longer-term. 

Tech entrepreneurs and startups are driven by much more than profit. These innovators are passionate about their inventions and want to see the products they develop in action, changing people’s lives and becoming mainstream in the long term—from new medicines to AI applications and apps that help manage your diet.

The term M&A is a broad one that means different things to different companies in different deals. An M&A transaction may refer to one company purchasing or absorbing another, a merger where two companies join together, an acquisition of major assets in a company, a tender offer to buy a company’s stock, or a hostile takeover. Companies large and small, public and private, need ongoing counsel to help them identify, structure and execute the deal that’s right for them, provide the legal framework that can optimally make it happen —and then make sure it happens successfully.

Louis Lehot represents buyers in creating acquisition programs, selling companies, purchasing assets, merging with other firms, and licensing. Louis’s clients range from bootstrapped startups to venture-backed emerging growth companies, to public companies, and the venture capital and private-equity financial sponsors that fund these entrepreneurs. His clients have included venture capital and private equity firms and corporate venturing groups that make investments in technology, healthcare, clean energy, and other innovative businesses.

The process of investing and acquiring startups can be wildly lucrative, but at the same time wildly risky. Parties on both sides of a deal need to find the right partner, the right deal, and importantly, the right legal counsel to ensure the best options are sought and that everyone does their part to ensure success.

Data drives the modern economy. By its very importance, it has become a target for hackers and bad actors. Whether it resides on third-party cloud servers or locally, the risks are significant and potentially disastrous. Data security, or lack thereof, poses a direct risk to consumer privacy, as it subverts the purpose for which personal information was disclosed and subjects the consumer to loss of privacy, financial harm, falling victim to scams, and other potential negative consequences.

Whether you are planning new data security policies or revising old ones, consider how to minimize your data liability. Though not practical for every situation, the best way to limit your data liability is not to collect the data in the first place (i.e., data minimization). As a simple example, in our data-driven world, users are frequently asked to provide personal information. Accessing a report might require giving out a name and an e-mail address or creating an account. That data might be useful to you for creating a mailing list, but the privacy implications are increasingly driving users to keep extra e-mail accounts as spam filters so that they can get the information they want without being bothered by newsletters.

IP protection. When an inventor, entrepreneur, or startup develops a novel technology, the first step in bringing it to market is legal counsel, to protect intellectual property and to explore deals that may fund its development and initial marketing. Among the issues legal counsel will advise on or oversee are:

Intellectual property protection. Entrepreneurs and companies developing technology must constantly be working to protect it. Protection includes filing for patents, trademarks, and copyrights, as well as working to avoid infringement, enforce rights, and defend against infringement should rivals claim they got the idea first.

M&As. Mergers and acquisitions are goals of most startups, a time to cash in on years of hard work, pay off now-happy investors, and set innovations permanently onto the market. Legal counsel oversees deal structuring, contracts and documentation, due diligence, regulatory compliance, and other essential legal details.

Litigation and dispute resolution. Unfortunately, the tech world is as competitive as it is innovative, and too often that winds up involving litigation. It can come from any direction, from patent trolls (companies that file patents only so they can sue future inventors) to competitors to investors. This is why tech companies hire legal professionals who are experts at IP law, infringement and pirating, contract breaches, and other relevant areas of law.

Lawyers serving clients in the Health Care and Energy industries help navigate and solve complex issues unique to these sectors. 

In the Healthcare industry, attorneys may assist clients with regulatory compliance, healthcare contracts, licensing, and addressing issues related to patient care and privacy. Healthcare lawyers may also be involved in matters such as healthcare litigation, medical malpractice defense, and advising on the implications of healthcare policies and regulations.

In the Energy industry, legal professionals may help clients with regulatory compliance, environmental law, project development, and negotiations with stakeholders. They specialize in areas such as renewable energy, oil and gas, and utilities, offering legal support on project financing, permits, and compliance with environmental regulations and industry standards.

An equity incentive pool is a tranche of shares of common stock that are set aside for stock options, restricted stock or other equity instruments to help a business recruit, retain, incentivize, and align key talent for long term value creation and success. Startup companies often use these shares in lieu of cash to compensate employees, directors, advisors, and consultants.

Why do I need an equity incentive pool?
Equity incentive pools reflect how much of your company you can retain. Each time a grant is made, you are making a statement about your company’s valuation.

Formed under the General Corporation Law of The State of Delaware, the corporation, known as a C Corporation, or stock or open corporation, is popular. Some 65% of Fortune 500 companies use this form as do more than 50% of all publicly traded companies. Delaware continues to be the foremost state for incorporating a business, as it has been since the early 1900s.

C corporations are taxed separately from their owners, under the U.S. federal income tax laws. In contrast, S corporations are not taxed separately. The C corporate form is beneficial to owners when the corporation wishes to lower taxes by reinvesting retained earnings. A disadvantage exists in those taxes can be assessed twice: at the corporate level and again at the shareholder level when a dividend is declared.

Advantages of incorporating in Delaware include the sophistication of the legislature and statutes governing corporations, the corresponding preference of investors for purposes of raising capital, the clear separation of rights and responsibilities between the parties involved, the absence of size limitation, and the judiciary that resolves disputes and interprets laws. Delaware’s Court of Chancery, consisting of a chancellor and four vice-chancellors, is thought to be more predictable than the courts of other states in that decisions are based on 200+ years of consistent case law and judicial procedure, the court has historically respected the good faith decisions of a Board of Directors over the desires of stockholders, and there are no jury trials in the Court of Chancery.

Traditional crowdfunding platforms, such as Kickstarter, Indiegogo and Patreon, operate on rewards-based systems whereby retail investors contribute cash in exchange for gifts, products, or discounts. Equity crowdfunding, on the other hand, is a method of investing into private companies in exchange for equity. It allows startups to raise funds from and pitch to a crowd of small, individual investors through internet-based platforms with built-in regulatory and legal compliance. While smaller, retail investors may not be able to make a significant impact on a stand-alone basis, when pooled with other like-minded investors, their financial contribution is magnified. Investing in one mission together with others of a similar mindset, the community can generate media and raise capital at a sufficient scale to accelerate growth. As a bonus, these platforms open doors for startups to connect with investors globally. Furthermore, equity crowd funders are not required to be accredited investors. Equity crowdfunding is thus considered less expensive and less time consuming than other ways of raising funds.

Formation

A capitalization table, often referred to as a “cap table,” provides a snapshot of a company’s securities holders at a specific moment.

The level of detail in a cap table can vary based on what information the company chooses to share and what the viewer needs. A basic cap table might display the total number of the company’s issued and outstanding securities, broken down by security type. A more detailed cap table could show the number of securities each stakeholder holds, their percentage of economic ownership, and their percentage of voting control.

Cap tables inform significant company decisions. Therefore, it’s vital for a company to keep its cap table accurate and updated. Companies use cap tables to decide how much equity to award to employees, how much equity to sell to investors, and determine which investors are required to approve major corporate actions. Investors use cap tables to understand their economic ownership and voting control in companies.

During fundraising, a company and its investors use a spreadsheet model, known as a pro forma cap table or “pro forma,” based on the company’s cap table, to forecast how new investments will impact ownership and voting rights. In mergers and acquisitions, a company will create a model, known as a “waterfall,” based on its cap table to determine how to distribute transaction proceeds to its stakeholders.

In the United States, securities offered to a company’s employees, consultants, or advisors, such as restricted stock or stock options, must be registered with the Securities and Exchange Commission (SEC) or qualify for an exemption from registration. For this purpose, startups often use the federal exemption known as Rule 701 for securities offered to service providers. This rule provides a registration exemption for compensatory benefit plans, like the equity incentive plans or stock plans companies use to grant stock options.

The total value or amount of securities sold by a company during any consecutive 12-month period in reliance on Rule 701 cannot exceed the greatest of the following:

(i) $1,000,000;

(ii) 15% of the total assets of the company, as of the company’s most recent balance sheet date (which can’t be older than the company’s last fiscal year end); or

(iii) 15% of the outstanding amount of the class of securities being offered and sold in reliance on Rule 701, measured at the company’s most recent balance sheet date (which can’t be older than the company’s last fiscal year end).

If a company expects to sell more than $10 million of securities under a Rule 701-exempted benefit plan within any consecutive 12-month period, it must provide disclosures to its service providers who might buy the securities under the plan. These disclosures, which should be given a reasonable time before the sale date, include a summary of the plan’s material terms, risk factors, and financial statements.

A company has the flexibility to select any consecutive 12-month period for measuring Rule 701 compliance. This could be a fixed period or a rolling 12-month period. However, once chosen, the company must apply it consistently.

As a company starts making substantial grants under its equity incentive plan, it is important to regularly monitor and measure compliance with Rule 701. When the company approaches the $10 million within 12 months threshold, it should consult with knowledgeable securities counsel to begin preparing the required enhanced disclosures and planning for the distribution of this sensitive information, including confidentiality precautions. Failure to comply with Rule 701 requirements can lead to penalties and even the loss of the exemption. Rule 701 does not preempt state securities laws, so companies must also ensure compliance with applicable state blue sky laws.

Securities laws are a complex set of U.S. federal and state laws, regulations, and court cases that govern the offering and sale of financial instruments known as securities. Many other countries have their own securities laws which govern securities transactions within those countries. Examples of securities include common stock, preferred stock, SAFEs, convertible notes, bonds, options, warrants, certain digital assets, limited partnership interests, LLC units, and investment contracts.

A primary purpose of securities laws is to protect investors from being defrauded by issuers of securities. In the United States, the basic premise of federal securities laws is that issuers must register all offerings of securities with the Securities and Exchange Commission (SEC) unless there is an exemption from registration.

The registration process is the procedure companies undergo when they make an initial public offering (IPO) of their securities or “go public.” Registration requires a company to provide audited financial statements and detailed written disclosures about its business, its management, the securities being offered, and potential risks of investing in the company, to the SEC and potential investors. Once a company has gone public, it must regularly update this information, at least quarterly. The registration and reporting requirements are time-consuming and costly. As a result, only larger companies with sufficient resources and sophisticated internal controls and processes capable of managing the periodic reporting obligations choose this path.

All other companies, ranging from early-stage startups to pre-IPO firms, must find an exemption from registration when offering securities for sale to investors. These exemptions, detailed in the securities regulations, generally stipulate that certain types of securities offered to a limited number of qualified investors in specific ways do not require registration with the SEC.

When fundraising, startups typically use a “private placement exemption” to sell securities to “accredited investors.” These investors, as defined in the securities regulations, include individuals with a net worth exceeding $1 million (excluding the value of their primary residence) or an annual income over $200,000 individually, or $300,000 when combined with a spouse. Companies can offer and sell securities to non-accredited investors but must provide them with the same information as in a registered offering. Accordingly, startups are advised to sell securities only to accredited investors to avoid potential securities law violations and the expense of needing to prepare and maintain detailed disclosure documents.

Securities offered to a company’s employees, consultants, or advisors, such as restricted stock or stock options, must also be registered or qualify for an exemption from registration. For this purpose, startups often use the federal exemption known as Rule 701 for securities offered to service providers. This rule provides a registration exemption for compensatory benefit plans, like the equity incentive plans or stock plans companies use to grant stock options. As a company grows and begins to make significant grants under these benefit plans with a value exceeding certain dollar thresholds, Rule 701 requires the company to disclose information about itself, including risk factors and financial statements, to its service providers who hold securities under these plans.

In addition to federal securities law compliance, a company may also need to comply with state-level securities laws, known as “blue sky laws,” in each state where its investors reside, depending on the federal exemption the company uses and whether the federal exemption takes precedence over, or preempts, state securities laws.

If a company fails to comply with securities laws, affected investors gain a “right of rescission.” This right allows investors to sue the company, undo their securities purchase, and recover their money. Noncompliance can also lead to fines and, depending on the severity and type of violation, other civil and criminal penalties for the company and other responsible parties. Given the complexity of navigating securities laws, startups should work with knowledgeable securities counsel for even the earliest stages of financing and equity compensation.

Section 409A of the Internal Revenue Code, and the Section 409A Treasury regulations, are U.S. federal tax laws and regulations that effectively require companies to grant stock options with an exercise (or strike) price at or above the underlying shares’ fair market value as of the grant date. If an option is granted with an exercise price below fair market value, the option recipient may have to pay income taxes, interest, and penalties, potentially negating the option’s economic benefit. If the option recipient is an employee, the company must also withhold income and employment taxes on an underpriced option. Failure to do so could result in the company paying interest and penalties on the under-withheld amounts.

Obtaining a valuation from a qualified, independent appraiser and using the appraised value to set the option exercise price is a “safe harbor” valuation method under the Section 409A regulations. If a company doesn’t use a safe harbor method, it bears the burden to prove its value determination was reasonable if challenged by the U.S. Internal Revenue Service (IRS). This can be difficult and time-consuming, often involving extensive correspondence and accountants’ fees. A safe harbor valuation method provides a presumption of reasonableness, meaning the burden shifts to the IRS to prove that the valuation was “grossly unreasonable.”

A company’s 409A valuation report is valid for 12 months following the valuation date (which isn’t always the same as the report date) or until a material event affects the company’s value, whichever comes first. Therefore, expect to obtain a new 409A valuation at least annually, or more often if your company is fundraising or reaching other critical milestones during that period. Many startup lawyers view signing a term sheet for equity financing as an event that causes a 409A valuation to expire.

Obtaining a third-party 409A valuation is among the simplest safe harbors to qualify for and can serve as inexpensive insurance against avoidable tax issues. If a company doesn’t get a valuation report to set its option exercise price, it may end up spending more to address questions about potential tax consequences in the middle of a financing or M&A transaction than it would on the 409A valuation.

Valuation costs can vary based on the company’s stage, the number of stockholders, and the time frame for completing the valuation. Subscription valuation services, often bundled with cap table management software, are now available to help companies keep their valuation reports up to date.

The process of engaging a 409A valuation firm, providing necessary information, reviewing a draft report, and finalizing the valuation typically takes two to six weeks. The company will need to provide an updated cap table, financial statements and projections, and schedule a call between the appraiser and company management. Be aware of this timeline to avoid delays.

Some founders worry that a 409A valuation, especially one with a low fair market value, might negatively affect the valuation an investor or acquirer assigns to their company. However, this concern is unfounded. Sophisticated investors and acquirers value companies differently and for different purposes than valuation firms. They care more about whether a company has diligently obtained 409A valuation reports for its option grants than the specific value indicated in the reports. In fact, a lower 409A fair market value can make a company more attractive to employees and recruits. This is because the company can grant its stock options with a lower exercise price, leaving more room for an increase in the value of the shares. Experienced valuation firms understand this and will work with companies, within reasonable limits, to establish lower, yet still defensible, fair market values.

Many venture-backed startups incentivize employees by offering a portion of their compensation as equity. This allows employees to benefit from their contributions and share directly in the company’s growth. In early-stage companies, this equity compensation typically comes in the form of restricted stock or stock options.

For restricted stock, an employee must either pay for shares upfront or pay taxes on their value. As a company’s value increases, the upfront cost or tax on restricted stock can become prohibitive. At this point, companies often begin to grant stock options.

Stock options confer the right to buy company shares at a predetermined price, known as the exercise or strike price. They require no upfront cash, letting employees wait until the company’s future trajectory is clearer before purchasing shares. Stock options usually come with a vesting schedule, which means recipients must work for the company for a minimum period before they can exercise their options.

Under U.S. tax law, there are two types of stock options: Incentive Stock Options (ISOs) and Nonqualified Stock Options (NSOs), each with different tax consequences. ISOs can only be issued to company employees by law. Tax and securities laws largely determine the features, drawbacks, and standardization of stock options in venture-backed startups. Section 409A of the U.S. tax code generally requires that a stock option’s exercise price be set at the fair market value of the underlying stock when the option is granted. Nowadays, companies typically establish their stock’s fair market value through an independent third-party valuation firm. This provides a tax safe harbor against the mispricing of stock options and related U.S. tax penalties. Federal and state securities laws generally require stock options to be granted pursuant to an equity incentive plan and only to employees and non-entity consultants of the company.

Stock options can be a valuable tool for startups to attract and retain talent. However, due to complex corporate laws and intricate tax and securities regulations surrounding equity compensation in the U.S. and worldwide, companies considering stock options should work with knowledgeable attorneys and tax advisors to ensure the correct setup and administration of their equity incentive plans.

Note: The following information is relevant only for U.S. taxpayers. You should consult with a personal tax advisor about whether an 83(b) election is appropriate for your own tax situation.

The 83(b) election is a U.S. federal tax filing commonly utilized by startup founders and early employees when they acquire stock subject to a vesting schedule. Filing an 83(b) election with the Internal Revenue Service (IRS) allows a stockholder to pay all income taxes on their shares in the year of acquisition, based on a presumably low fair market value of the shares, rather than as the shares vest over time, based on a presumably higher fair market value at the time of vesting. Electing to pay this tax once upfront usually results in savings. However, the 83(b) election may not be advantageous in all situations, such as when the fair market value of the shares is likely to decline from the purchase date. Unfortunately, a stockholder cannot adopt a wait-and-see approach with the 83(b) election. It must be filed within 30 calendar days after the purchase or transfer date to be effective, and it cannot be submitted online.

The 83(b) election is applicable when acquiring actual shares of stock subject to vesting. You don’t need to consider an 83(b) election when receiving a stock option, even if the option is subject to vesting, unless the option is “early exercised” (i.e., the underlying stock option shares are purchased while they are still subject to vesting). 83(b) elections are also generally not applicable to restricted stock units (RSUs), which are different from the shares of restricted stock that startup founders and early employees typically deal with.

Don’t procrastinate on the 83(b) election. Filing an 83(b) election requires mailing it to the IRS, and the postmark date determines if your filing was on time. If you’re acquiring stock that is subject to vesting, complete the 83(b) election paperwork and mail it to the IRS as soon as possible to avoid a last-minute rush to the post office.

Keeping proof of a timely 83(b) election filing is vital. Send the 83(b) election via certified mail, select the option for “return receipt requested,” and include an extra copy of the completed 83(b) election form along with a self-addressed stamped envelope. The IRS will mark the copy as “received” and return it to you. Once you receive it, keep this IRS-stamped copy and share the proof of filing with the company that sold or granted you the shares.

Consider keeping additional evidence of filing, like photographs of the completed 83(b) election form and mailing envelope, screenshots of any tracking history, and the certified mail return receipt. These can be useful as proof of filing if the IRS doesn’t return a stamped copy or if the mail gets lost or delayed.

Startup investors and acquirers are keenly aware of, and aim to avoid, the potential personal and business consequences of missed 83(b) elections. These consequences can include unexpectedly high taxes for founders and penalties for companies that fail to withhold employee income taxes on vesting shares. Lawyers representing these parties will require proof of timely 83(b) elections from anyone who has acquired startup stock subject to vesting. Missing 83(b) elections can lead to lower financing valuations, decreased acquisition prices, increased indemnities, deal delays, and higher transaction costs due to the legal effort needed to address 83(b) election issues. There is no perfect remedy for a missed 83(b) election filing.

Filing an 83(b) election on time and maintaining good records of the filing will save you and your company time, money, and hassle.

Personnel

In the United States, securities offered to a company’s employees, consultants, or advisors, such as restricted stock or stock options, must be registered with the Securities and Exchange Commission (SEC) or qualify for an exemption from registration. For this purpose, startups often use the federal exemption known as Rule 701 for securities offered to service providers. This rule provides a registration exemption for compensatory benefit plans, like the equity incentive plans or stock plans companies use to grant stock options.

The total value or amount of securities sold by a company during any consecutive 12-month period in reliance on Rule 701 cannot exceed the greatest of the following:

(i) $1,000,000;

(ii) 15% of the total assets of the company, as of the company’s most recent balance sheet date (which can’t be older than the company’s last fiscal year end); or

(iii) 15% of the outstanding amount of the class of securities being offered and sold in reliance on Rule 701, measured at the company’s most recent balance sheet date (which can’t be older than the company’s last fiscal year end).

If a company expects to sell more than $10 million of securities under a Rule 701-exempted benefit plan within any consecutive 12-month period, it must provide disclosures to its service providers who might buy the securities under the plan. These disclosures, which should be given a reasonable time before the sale date, include a summary of the plan’s material terms, risk factors, and financial statements.

A company has the flexibility to select any consecutive 12-month period for measuring Rule 701 compliance. This could be a fixed period or a rolling 12-month period. However, once chosen, the company must apply it consistently.

As a company starts making substantial grants under its equity incentive plan, it is important to regularly monitor and measure compliance with Rule 701. When the company approaches the $10 million within 12 months threshold, it should consult with knowledgeable securities counsel to begin preparing the required enhanced disclosures and planning for the distribution of this sensitive information, including confidentiality precautions. Failure to comply with Rule 701 requirements can lead to penalties and even the loss of the exemption. Rule 701 does not preempt state securities laws, so companies must also ensure compliance with applicable state blue sky laws.

Commercialization

Service Level Agreements (SLAs) are agreements between a service provider and a client (usually found in a SaaS Agreement or Master Services Agreement) that outline the expected performance metrics and levels of service to be provided.

SLAs typically specify measurable performance targets for the services provided, such as:

Uptime: The percentage of time the service or system must be operational (e.g., 99.9% uptime).
Latency: The amount of time it takes for a service to respond to a request or perform a specific action after it has been initiated.
Support Responsiveness: The number of minutes, hours, or days before the provider’s customer service team will respond to and resolve a technical issue.
Often, SLAs include “service level credits” as a remedy if an SLA is breached, usually in the form of a refund of a percentage of the monthly subscription fee. If you are a provider offering an SLA and service level credits, you want to ensure that these service level credits are the customer’s exclusive remedy for missing SLAs, so that the customer cannot also seek breach of contract damages. If you are a customer, you of course do not want this to be the exclusive remedy and want the option to seek damages and/or terminate the agreement if the provider continually fails to meet SLAs.

Last updated March 11, 2025

One common way to increase sales and brand awareness for new software and other tech companies is to utilize resellers. Resellers will leverage their network to sell your product, and in exchange you will pay them a commission (usually in the form of a revenue share). However, some resellers offer more favorable terms than others and, if you are the provider, there are some common pitfalls to consider when contracting with a reseller:

Perpetual Revenue Shares: Typically, you want a defined limit on how long you will pay a revenue share to a reseller. Perhaps you pay 10% of the first year or two of any customer contract you enter with a referred customer. Maybe longer. However, if you agree to pay a revenue share for the lifetime of your relationship with a referral, this can be an issue as your business and relationship with that customer grows. Perhaps a 10K customer becomes a million-dollar customer 10 years down the line, and without a time limit on commissions, you could still owe a commission to your reseller.
Conflicting Sales Channels: Other issues arise when resellers refer you customers that you have a pre-existing relationship with or were referred to from other sources. In your contracts with resellers, you should be clear that you will only pay a referral on net new referrals, and if other resellers have made an introduction, or perhaps your sales team is already pitching a client, these won’t count for a commission.
Representations and Warranties: Lastly, when working with resellers, you want to be very clear about what representations resellers can and cannot make about your products. If your resellers are promising things that your software cannot do, this can result in customer relationship issues later on.
If you do decide to enter into a reseller and revenue share agreement, take care to avoid these pitfalls which can come at a cost to increased sales and brand awareness.

Last updated March 11, 2025

Going Global

Numerous considerations come into play when raising capital for international expansion. This includes understanding the different regulatory frameworks of each country or region, especially surrounding securities, tax, and reporting requirements. Failure to comply with local standards can lead to hefty fines or legal ramifications and might ultimately be a barrier to market entry. There are also international tax structures, such as transfer pricing and profit repatriation rules, that can impact investor returns. Therefore, companies should create a clear tax strategy that ensures compliance with international tax laws and helps to minimize the risk of tax inefficiencies or penalties.

There is also the issue of targeting the appropriate mix of venture capital, private equity, or institutional investors for cross-border expansion who are comfortable with the associated risks. When looking to local investors, companies should tailor their pitch so that it best resonates with their needs and preferences. It is important to highlight the market potential in the region and have a solid plan for market entry. International advisors are critical here to help navigate not only the regulatory and legal issues but also to assist with targeting investors and crafting pitches that will best resonate with local investors.

Last updated November 12, 2024

When a startup sets its sights on global expansion, there must be an emphasis on local compliance in each country and in each functional operation to avoid significant legal and financial risk. There are numerous regulatory and compliance concerns that must be addressed when moving into any new market, and the laws can vary widely between countries and regions.

Some of the most important areas of compliance include employment law and the local regulations surrounding labor, hiring and termination practices, employee benefits, and employer/employee contracts. Data protection and privacy laws also differ widely based on where you are doing business. Regulations such as GDPR in Europe can have costly consequences for violation, so ensuring you are in compliance across the board is key.

There are also regulations surrounding licensing and permitting within new markets, and of course, there are laws surrounding taxation and financial reporting or filing requirements that must be considered.

Working with legal advisors who focus their practice on bringing companies from garage to global will mean they anticipate issues and avoid accidents.

Last updated November 12, 2024

As companies look to international expansion, having a robust market entry strategy is a critical element to help avoid major roadblocks when moving into each new market. This starts by conducting detailed market research to understand elements such as the specific customer demographics of the region, cultural differences and sensitivities, customer needs, the competitive landscape, the economic environment, and growth potential within the market, as well as the legal and regulatory considerations involved in setting up business and compliance thereafter. It is also important to understand the political and social environment, as barriers to market entry come in all shapes and sizes.

Once thorough research has been conducted, an entry plan can be crafted, beginning with selecting the mode of entry to each market. Consider the best approach to entry based on the conditions of each market. This could be selling directly to customers, opening a new branch, forming a new subsidiary, entering into a distributor or reseller agreement, entering a strategic partnership or joint venture, acquiring an existing business, and any combination of the foregoing. Companies should also conduct operational planning, including establishing the necessary operational infrastructure, hiring key employees, site selection, and supply chain logistics.

From a legal perspective, the initial decision is what legal entity will be doing business in a country or jurisdiction with customers, suppliers, employees, contractors, and contractual counterparties. Sometimes, the choice of entity will evolve over time. Doing business in a country or jurisdiction will make a business liable to being compliant with the existing legislation and court system of that market, and each aspect of the business needs to be reevaluated. How can you maximize revenue? How can you minimize expenses? What taxes will be due to whom? What are the legal rules around employment or consulting relationships? How to do you protect your intellectual property? How do you mitigate risk? And so on…

Local resources and advisors who know the specific market you are attempting to access are invaluable when establishing your operational presence. Legal, tax, and accounting advisors are key.

Last updated November 12, 2024

When expanding globally, one of the most important areas for companies to consider is the cultural differences that exist between different regions and countries. Each culture is highly unique and brings its own traditions, viewpoints, and ways of doing things. This means companies should conduct thorough cultural awareness training to provide their teams with the knowledge of the appropriate business etiquette and customs they need to avoid costly misunderstandings.

Hiring local employees, as well as filling leadership roles locally, can be critical here. This helps to ensure you are adhering to cultural norms and employing those who understand the nuances of the language and communication style. By employing locally, you will also have a better grasp of the societal and legal norms of the area, including religious practices, holiday observances, differences in labor laws, etc.

There are also issues surrounding adapting your products or services as opposed to rolling out a standardized “one size fits all” version. You must, of course, keep the core of your products or services intact while also adapting as needed to adhere to any legal requirements or local preferences that exist.

Building strong relationships with local partners and working with legal counsel who are experienced in international markets are key to navigating the complexities that can exist when integrating into a new market and culture.

Last updated November 12, 2024

When expanding internationally, attracting and managing talent on a global scale can present numerous challenges. To build strong teams across borders, companies must take a thoughtful approach, considering the legal, social, and cultural differences that can come into play. Before entering any new market, it is important to understand the specific market dynamics and how to tailor your recruitment efforts so they are best aligned with local laws, expectations, and values.

Consider what benefits and opportunities will resonate most with candidates in each market. How can you customize and tailor your marketing and recruitment efforts so you are attracting top-level, high-performing talent? This is where local experts with specific experience in hiring and recruiting in that area can be very beneficial and help with a smooth process. Whether you are hiring locally, bringing in staff from the home office, or a combination, cultural integration will be critical here. There must be robust training programs that focus on bridging any cultural gaps between teams and fostering a collaborative, inclusive environment.

Labor laws can vary widely depending on what countries and regions you are operating in, so ensuring compliance with foreign labor laws, contracts, hiring and firing processes, etc., should be at the top of your mind. Again, bringing in legal teams who can assist you in navigating the myriad of labor laws across the world can help you avoid serious risks and what can be costly legal issues.

Last updated November 12, 2024

In a technology or other innovative business, a company’s most valuable asset is often its intellectual property. In assessing a company’s business and growth, ensuring IP protection in every market that the company is already or one day hopes to do business in is paramount. This means protecting patents, copyrights, trademarks, and trade secrets in the United States but also in countries where you will one day do business. The laws and regulations that provide the protections can differ widely from country to country, so it is critical to know and understand the laws of each market in which you are expanding. The more your business relies on innovation, the more vulnerable your business may be to IP infringement.

This means you will need to conduct significant due diligence to make sure you understand the specific IP protection laws that are in effect in each country where you are expanding. You will also need to conduct an analysis to ensure you will not be infringing on any existing IP rights in the countries you are targeting for expansion.

There are some avenues available to secure IP protections in several countries at once, including the following.

Patents

Patents are territorial, meaning you are only granted exclusivity in those countries where you have been granted a patent. The Patent Cooperation Treaty (PCT) is one way for companies looking to secure patent protection in several countries at once.

Trademarks

International trademark protection is not guaranteed if you have established protection in the United States. The Madrid System is a tool that allows companies to file for trademark protection in multiple countries.

Copyrights

It is important to check copyright law in each country you intend to operate and to ensure that they are part of the Berne Convention. If your country is a member of the Berne Convention and you have established copyright protection in your home country, that work should be protected in all other Berne member countries.

Trade Secrets

Trade secrets refer to all of the other forms of intellectual property that are not protected by a government filing. They are heavily linked to employment and contract law, so they are most sensitive to local variations in law and regulation that can vary from jurisdiction to jurisdiction.

Bringing on legal advisors who focus their practices on intellectual property protection globally early in the process is key, and you will need to keep them involved in each phase of growth to maximize outcomes and minimize leakage.

Last updated November 12, 2024

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